(jp) = The Messenger, a news site set to launch by media mogul Jimmy Finkelstein, is deemed a potentially dangerous money-making scheme led by ambitious old-timers in a highly competitive business. Finkelstein, who raised $50m for the venture and plans to hire around 550 journalists, hopes his new site will appeal to a wide range of Americans. The project’s goal of generating revenue exceeding $100m within a year is deemed “fantastical” and some insiders have reservations about investing in the project. Furthermore, The Messenger is reportedly struggling to attract talent due to the lack of specific details on the site’s composition and work arrangements.
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